How to Target Multiple Keywords with One Page - Next Level

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Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up  intelligent SEO reports  for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up! For those who have taken any of the  Moz Training Bootcamps , you'll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO is “niche keywords.” I think of a “niche” as a set of related words or concepts that are essentially variants of the same query. Example: Let’s pretend my broad subject is:  Why are cats jerks? Some niche topics within this subject are: Why does my cat keep knocking things off the counter? Why does my cat destroy my furniture? Why did I agree to get t...
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Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?
With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.
Facebook's business platform has grown to be more and more sophisticated, giving advertisers more options to reach new audiences and retarget previous site visitors back to their brand. However, with so many different options, it can be difficult for advertisers to figure out which Facebook Ad type is best for any given campaign objective.
In this post, we'll walk through each of the different Facebook Ad types and help you figure out which ads you should run for different campaign goals.
Special note: One ad type, Facebook Lead Ads, is increasingly useful for inbound marketers because it allows Facebook users to fill out lead generation forms directly within the Facebook app. 

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How to Target Multiple Keywords with One Page - Next Level

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Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up  intelligent SEO reports  for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up! For those who have taken any of the  Moz Training Bootcamps , you'll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO is “niche keywords.” I think of a “niche” as a set of related words or concepts that are essentially variants of the same query. Example: Let’s pretend my broad subject is:  Why are cats jerks? Some niche topics within this subject are: Why does my cat keep knocking things off the counter? Why does my cat destroy my furniture? Why did I agree to get t...
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