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How to Target Multiple Keywords with One Page - Next Level

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Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up  intelligent SEO reports  for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up! For those who have taken any of the  Moz Training Bootcamps , you'll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO is “niche keywords.” I think of a “niche” as a set of related words or concepts that are essentially variants of the same query. Example: Let’s pretend my broad subject is:  Why are cats jerks? Some niche topics within this subject are: Why does my cat keep knocking things off the counter? Why does my cat destroy my furniture? Why did I agree to get t...
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Excel and Google Docs: Tools for the Ultimate SEO Dashboard

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I love SEO tools. I’m sort of a pack-rat when it comes to Google Docs tools and Excel add-ins. I went absolutely nuts when  Tom Critchlow  posted his  Google Docs SEO tutorial  on distilled. Since then, I’ve rolled a few tools of my own and collected pretty much anything to do with SEO and spreadsheets since then. I’m a firm believer in bootstrapping. As an  SEO consultant , the less I have to spend on tools, the more I can reinvest in my company and grow the business. With an eye toward the virtues of bootstrapping, I’ve assembled a list of the best SEO tools for Excel and Google docs I’ve ever seen. I hope you find it as endlessly intriguing and useful as I do. Before we get started, be sure you have an  SEOmoz/Linkscape API key . That will be important. Google Docs Tools First off, I want to show you a tool I concocted after reading Tom’s tutorial. It borrows heavily from the example in Lesson two, but I want to give you a quick idea of the pote...
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How Google Analytics Dashboards Can Make Your Life Easier

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How Google Analytics Dashboards Can Make Your Life Easier Recently, we covered how you can  go beyond standard reporting  in Google Analytics by using filters, segments, reports, and dashboards. In today’s post, we are going to dive a bit deeper into using Google Analytics dashboards with even more free samples to import into your account, tips on creating dashboards, and even an alternative tool to use. What Are Google Analytics Dashboards Google Analytics Dashboards are simply collections of widgets that allow you to quickly visualize your data. You can have up to 20 dashboards with 12 widgets in each for each view / property in your Google Analytics account. Each view / property includes a default dashboard to get you started. To access your dashboards, click on Dashboards in the left side menu of your Google Analytics. Under the Private dropdown, you should find a My Dashboard, which is your default dashboard. This is where you can get a feel of what dash...
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How to Build SEO Strategies Effectively (and Make Them Last)

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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." I read  The Art of War  in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant military strategy and philosophy. Thus,  The Art of War  is often co-opted into business for obvious reasons. Throughout the book, you'll realize tactics and strategy are not interchangeable terms. strat·e·gy ˈ stradəjē/ - A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem. - A plan of action or policy designed to achieve an overall aim. - The art and science of planning and marshaling resources for their most efficient and effective use. Source These definitions vary slightly, but the essence is the same. A strategy is not constrained by size or application but promoted by planning and effectiveness. L...
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Popular posts from this blog

How to Target Multiple Keywords with One Page - Next Level

Image
Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up  intelligent SEO reports  for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up! For those who have taken any of the  Moz Training Bootcamps , you'll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO is “niche keywords.” I think of a “niche” as a set of related words or concepts that are essentially variants of the same query. Example: Let’s pretend my broad subject is:  Why are cats jerks? Some niche topics within this subject are: Why does my cat keep knocking things off the counter? Why does my cat destroy my furniture? Why did I agree to get t...
Read more

Excel and Google Docs: Tools for the Ultimate SEO Dashboard

Image
I love SEO tools. I’m sort of a pack-rat when it comes to Google Docs tools and Excel add-ins. I went absolutely nuts when  Tom Critchlow  posted his  Google Docs SEO tutorial  on distilled. Since then, I’ve rolled a few tools of my own and collected pretty much anything to do with SEO and spreadsheets since then. I’m a firm believer in bootstrapping. As an  SEO consultant , the less I have to spend on tools, the more I can reinvest in my company and grow the business. With an eye toward the virtues of bootstrapping, I’ve assembled a list of the best SEO tools for Excel and Google docs I’ve ever seen. I hope you find it as endlessly intriguing and useful as I do. Before we get started, be sure you have an  SEOmoz/Linkscape API key . That will be important. Google Docs Tools First off, I want to show you a tool I concocted after reading Tom’s tutorial. It borrows heavily from the example in Lesson two, but I want to give you a quick idea of the pote...
Read more

How to Build SEO Strategies Effectively (and Make Them Last)

Image
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." I read  The Art of War  in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant military strategy and philosophy. Thus,  The Art of War  is often co-opted into business for obvious reasons. Throughout the book, you'll realize tactics and strategy are not interchangeable terms. strat·e·gy ˈ stradəjē/ - A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem. - A plan of action or policy designed to achieve an overall aim. - The art and science of planning and marshaling resources for their most efficient and effective use. Source These definitions vary slightly, but the essence is the same. A strategy is not constrained by size or application but promoted by planning and effectiveness. L...
Read more