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How to Target Multiple Keywords with One Page - Next Level

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Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up  intelligent SEO reports  for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up! For those who have taken any of the  Moz Training Bootcamps , you'll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO is “niche keywords.” I think of a “niche” as a set of related words or concepts that are essentially variants of the same query. Example: Let’s pretend my broad subject is:  Why are cats jerks? Some niche topics within this subject are: Why does my cat keep knocking things off the counter? Why does my cat destroy my furniture? Why did I agree to get t...
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Marketers: This Is Why We Can’t Have Nice Things

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The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times. Everytime consumer behavior evolves, marketers have new opportunities that were never before available. I was talking to a colleague the other day about these changes, and she noted how endlessly marketing channels shift. "There aren’t many other fields where the game reinvents itself so often," she said. "That’s because we fuck everything up," I told her. Let me explain. Scorched Earth Marketing AKA "Why We Can’t Have Nice Things" There is a desperation at play in most marketing organizations. A low grade panic to solve for short-term needs  --  the lead goal that month, for example, or a choice media...
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The Wonderful World of SEO Meta Tags [Refreshed for 2017]

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Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they're at the top of every page in the header and are therefore the first thing seen. But we don't want to get too negative; meta tags are some of the best tools in a search marketer's repertoire. There are meta tags beyond just  description  and  keywords , though those two are picked on the most. I've broken down the most-used (in my experience) by the good, the bad, and the indifferent. You'll notice that the list gets longer as we get to the bad ones. I didn't get to cover all of the meta tags possible to add, but there's a comprehensive  meta tag resource  you should check out if you're interested in everything that's out there....
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From Zero to a Million: 20 Lessons for Starting an Internet Marketing Agency

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Mike's disclaimer:  This is not a post about how awesome I am, or how there is only one way to build an internet marketing agency. It's a combination of stories and thoughts about what I have gone through building  Nifty Marketing . When I started in 2009 there was very little information online about starting, running, or growing an Internet Marketing Agency. The ones that did exist were from  superstars  that charged a billion dollars an hour. I am not a superstar. My company started in  Burley, Idaho . Here's a  rap about my town  I wrote. My hope with this post is that a few of you who are out there hustling will benefit from doing some of the things that I did, and most of the things that I didn't. Start smart I was in my final semester at  BYU-Idaho  and had accepted a job to be the chief marketing officer of Rove Pest Control  after spending my summers during college as a door-to-door salesman for them. I thought my f...
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Popular posts from this blog

How to Target Multiple Keywords with One Page - Next Level

Image
Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up  intelligent SEO reports  for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up! For those who have taken any of the  Moz Training Bootcamps , you'll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO is “niche keywords.” I think of a “niche” as a set of related words or concepts that are essentially variants of the same query. Example: Let’s pretend my broad subject is:  Why are cats jerks? Some niche topics within this subject are: Why does my cat keep knocking things off the counter? Why does my cat destroy my furniture? Why did I agree to get t...
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8 Ways to Start a Sales Call So Prospects Don't Hang Up On You

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How do you feel when your phone rings and you realize you’re receiving a call from a salesperson? For most business people, it’s interruptive, annoying, and distracting. But if it’s your job to  call prospects , you don’t have to fall into the category of “pesky sales rep.” To kickstart a productive, professional conversation, you need a strong opening. Your opening should do two things: Get the prospect into a receptive frame of mind Make it easy for them to make a positive decision Here are eight call openings will engage the prospect so they don’t immediately hang up. 1) “My research shows that your company is in the process of ... ” This shows you are interested in them and you’ve spent some time finding a reason for calling.  It also shows you aren’t trying to sell them something right away. 2) “One of my clients, [name] at [company], mentioned to me you are [looking for, might be a good fit for] … ” Talking about a mutual connection gives you ins...
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Excel and Google Docs: Tools for the Ultimate SEO Dashboard

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I love SEO tools. I’m sort of a pack-rat when it comes to Google Docs tools and Excel add-ins. I went absolutely nuts when  Tom Critchlow  posted his  Google Docs SEO tutorial  on distilled. Since then, I’ve rolled a few tools of my own and collected pretty much anything to do with SEO and spreadsheets since then. I’m a firm believer in bootstrapping. As an  SEO consultant , the less I have to spend on tools, the more I can reinvest in my company and grow the business. With an eye toward the virtues of bootstrapping, I’ve assembled a list of the best SEO tools for Excel and Google docs I’ve ever seen. I hope you find it as endlessly intriguing and useful as I do. Before we get started, be sure you have an  SEOmoz/Linkscape API key . That will be important. Google Docs Tools First off, I want to show you a tool I concocted after reading Tom’s tutorial. It borrows heavily from the example in Lesson two, but I want to give you a quick idea of the pote...
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