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How to Target Multiple Keywords with One Page - Next Level

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Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up  intelligent SEO reports  for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up! For those who have taken any of the  Moz Training Bootcamps , you'll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO is “niche keywords.” I think of a “niche” as a set of related words or concepts that are essentially variants of the same query. Example: Let’s pretend my broad subject is:  Why are cats jerks? Some niche topics within this subject are: Why does my cat keep knocking things off the counter? Why does my cat destroy my furniture? Why did I agree to get t...
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Marketers: This Is Why We Can’t Have Nice Things

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The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times. Everytime consumer behavior evolves, marketers have new opportunities that were never before available. I was talking to a colleague the other day about these changes, and she noted how endlessly marketing channels shift. "There aren’t many other fields where the game reinvents itself so often," she said. "That’s because we fuck everything up," I told her. Let me explain. Scorched Earth Marketing AKA "Why We Can’t Have Nice Things" There is a desperation at play in most marketing organizations. A low grade panic to solve for short-term needs  --  the lead goal that month, for example, or a choice media...
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The Wonderful World of SEO Meta Tags [Refreshed for 2017]

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Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they're at the top of every page in the header and are therefore the first thing seen. But we don't want to get too negative; meta tags are some of the best tools in a search marketer's repertoire. There are meta tags beyond just  description  and  keywords , though those two are picked on the most. I've broken down the most-used (in my experience) by the good, the bad, and the indifferent. You'll notice that the list gets longer as we get to the bad ones. I didn't get to cover all of the meta tags possible to add, but there's a comprehensive  meta tag resource  you should check out if you're interested in everything that's out there....
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45 Engaging Examples of Interactive Storytelling in Content Marketing

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SHARE 331 in Share As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message. So how exactly do you harness audience's  ever-decreasing  attention span? By giving them an active role in their content consumption process by publishing stories with interactive elements. Such tools can increase engagement, on-site dwell time, and social share rates. Let’s take a look at a few examples from the ebook: Interactive Content Examples from Real Brands 1)  The Wall Street Journal Delivering a large amount of information is a challenge for content creators. This example from...
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The Absolute Beginner's Guide to Google Analytics

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If you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this post is for you. While it's hard for many to believe, there are still websites that are not using Google Analytics (or any analytics, for that matter) to measure their traffic. In this post, we're going to look at Google Analytics from the absolute beginner's point of view. Why you need it, how to get it, how to use it, and workarounds to common problems. Why every website owner needs Google Analytics Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics. Here are just a few of the many questions about your website that you can answer using Google Analytics. How many people visit my website? Where do my visitors live? Do I need a mobile-friendly website? What websites send traffic to my website? What marketing tactics dri...
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Popular posts from this blog

How to Target Multiple Keywords with One Page - Next Level

Image
Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up  intelligent SEO reports  for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up! For those who have taken any of the  Moz Training Bootcamps , you'll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO is “niche keywords.” I think of a “niche” as a set of related words or concepts that are essentially variants of the same query. Example: Let’s pretend my broad subject is:  Why are cats jerks? Some niche topics within this subject are: Why does my cat keep knocking things off the counter? Why does my cat destroy my furniture? Why did I agree to get t...
Read more

8 Ways to Start a Sales Call So Prospects Don't Hang Up On You

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How do you feel when your phone rings and you realize you’re receiving a call from a salesperson? For most business people, it’s interruptive, annoying, and distracting. But if it’s your job to  call prospects , you don’t have to fall into the category of “pesky sales rep.” To kickstart a productive, professional conversation, you need a strong opening. Your opening should do two things: Get the prospect into a receptive frame of mind Make it easy for them to make a positive decision Here are eight call openings will engage the prospect so they don’t immediately hang up. 1) “My research shows that your company is in the process of ... ” This shows you are interested in them and you’ve spent some time finding a reason for calling.  It also shows you aren’t trying to sell them something right away. 2) “One of my clients, [name] at [company], mentioned to me you are [looking for, might be a good fit for] … ” Talking about a mutual connection gives you ins...
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Excel and Google Docs: Tools for the Ultimate SEO Dashboard

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I love SEO tools. I’m sort of a pack-rat when it comes to Google Docs tools and Excel add-ins. I went absolutely nuts when  Tom Critchlow  posted his  Google Docs SEO tutorial  on distilled. Since then, I’ve rolled a few tools of my own and collected pretty much anything to do with SEO and spreadsheets since then. I’m a firm believer in bootstrapping. As an  SEO consultant , the less I have to spend on tools, the more I can reinvest in my company and grow the business. With an eye toward the virtues of bootstrapping, I’ve assembled a list of the best SEO tools for Excel and Google docs I’ve ever seen. I hope you find it as endlessly intriguing and useful as I do. Before we get started, be sure you have an  SEOmoz/Linkscape API key . That will be important. Google Docs Tools First off, I want to show you a tool I concocted after reading Tom’s tutorial. It borrows heavily from the example in Lesson two, but I want to give you a quick idea of the pote...
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