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How to Target Multiple Keywords with One Page - Next Level

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Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up  intelligent SEO reports  for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up! For those who have taken any of the  Moz Training Bootcamps , you'll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO is “niche keywords.” I think of a “niche” as a set of related words or concepts that are essentially variants of the same query. Example: Let’s pretend my broad subject is:  Why are cats jerks? Some niche topics within this subject are: Why does my cat keep knocking things off the counter? Why does my cat destroy my furniture? Why did I agree to get t...
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How to Build SEO Strategies Effectively (and Make Them Last)

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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." I read  The Art of War  in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant military strategy and philosophy. Thus,  The Art of War  is often co-opted into business for obvious reasons. Throughout the book, you'll realize tactics and strategy are not interchangeable terms. strat·e·gy ˈ stradəjē/ - A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem. - A plan of action or policy designed to achieve an overall aim. - The art and science of planning and marshaling resources for their most efficient and effective use. Source These definitions vary slightly, but the essence is the same. A strategy is not constrained by size or application but promoted by planning and effectiveness. L...
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Marketers: This Is Why We Can’t Have Nice Things

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The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times. Everytime consumer behavior evolves, marketers have new opportunities that were never before available. I was talking to a colleague the other day about these changes, and she noted how endlessly marketing channels shift. "There aren’t many other fields where the game reinvents itself so often," she said. "That’s because we fuck everything up," I told her. Let me explain. Scorched Earth Marketing AKA "Why We Can’t Have Nice Things" There is a desperation at play in most marketing organizations. A low grade panic to solve for short-term needs  --  the lead goal that month, for example, or a choice media...
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The Wonderful World of SEO Meta Tags [Refreshed for 2017]

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Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they're at the top of every page in the header and are therefore the first thing seen. But we don't want to get too negative; meta tags are some of the best tools in a search marketer's repertoire. There are meta tags beyond just  description  and  keywords , though those two are picked on the most. I've broken down the most-used (in my experience) by the good, the bad, and the indifferent. You'll notice that the list gets longer as we get to the bad ones. I didn't get to cover all of the meta tags possible to add, but there's a comprehensive  meta tag resource  you should check out if you're interested in everything that's out there....
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Popular posts from this blog

How to Target Multiple Keywords with One Page - Next Level

Image
Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up  intelligent SEO reports  for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up! For those who have taken any of the  Moz Training Bootcamps , you'll know that we approach keyword research with the goal of identifying concepts rather than individual keywords. A common term for this in SEO is “niche keywords.” I think of a “niche” as a set of related words or concepts that are essentially variants of the same query. Example: Let’s pretend my broad subject is:  Why are cats jerks? Some niche topics within this subject are: Why does my cat keep knocking things off the counter? Why does my cat destroy my furniture? Why did I agree to get t...
Read more

8 Ways to Start a Sales Call So Prospects Don't Hang Up On You

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How do you feel when your phone rings and you realize you’re receiving a call from a salesperson? For most business people, it’s interruptive, annoying, and distracting. But if it’s your job to  call prospects , you don’t have to fall into the category of “pesky sales rep.” To kickstart a productive, professional conversation, you need a strong opening. Your opening should do two things: Get the prospect into a receptive frame of mind Make it easy for them to make a positive decision Here are eight call openings will engage the prospect so they don’t immediately hang up. 1) “My research shows that your company is in the process of ... ” This shows you are interested in them and you’ve spent some time finding a reason for calling.  It also shows you aren’t trying to sell them something right away. 2) “One of my clients, [name] at [company], mentioned to me you are [looking for, might be a good fit for] … ” Talking about a mutual connection gives you ins...
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Excel and Google Docs: Tools for the Ultimate SEO Dashboard

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I love SEO tools. I’m sort of a pack-rat when it comes to Google Docs tools and Excel add-ins. I went absolutely nuts when  Tom Critchlow  posted his  Google Docs SEO tutorial  on distilled. Since then, I’ve rolled a few tools of my own and collected pretty much anything to do with SEO and spreadsheets since then. I’m a firm believer in bootstrapping. As an  SEO consultant , the less I have to spend on tools, the more I can reinvest in my company and grow the business. With an eye toward the virtues of bootstrapping, I’ve assembled a list of the best SEO tools for Excel and Google docs I’ve ever seen. I hope you find it as endlessly intriguing and useful as I do. Before we get started, be sure you have an  SEOmoz/Linkscape API key . That will be important. Google Docs Tools First off, I want to show you a tool I concocted after reading Tom’s tutorial. It borrows heavily from the example in Lesson two, but I want to give you a quick idea of the pote...
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